The governor of Baja California, Marina del Pilar Ávila Olmeda, highlighted that the tourism in the state has increased thanks to the coordination of the value chain of the industry and the joint efforts alongside the government of Mexico, led by President Andrés Manuel López Obrador and other international organizations, such as diplomatic representatives of several countries in the world. This has managed to place the state as a destination internationally that can be visited to admire the beauty, culture, and diversity of the Baja Californian region.

During the 90th edition of Wednesday Morning Press Conference with Marina del Pilar which took place in the city of Tijuana, the governor emphasized the recent visit by the Secretary of Tourism in Mexico, Miguel Torruco Marqués, the ambassador of China in Mexico, Zhang Run, and the ambassador of Italy in Mexico, Luigi de Chiara, to lead several high-impact and valuable touristic events in the state.

In her speech, the state governor emphasized the importance of naming La Chinesca as a "Barrio Mágico de México" (Magical Neighborhood of Mexico) by the Secretariat of Tourism (SECTUR) which is a result of the coordinated work between society and the business sector of the state capital. The municipal government and the Chinese community of Mexicali joined and contributed to these efforts to give some value to this area that has become a symbol of Mexicali.

Marina del Pilar highlighted the number of cultural promoters and social media personalities that have visited on their own accord La Chinesca and the cultural tours that take place here. They have also shown the joint work that has been carried out to revitalize what is now a Magical Neighborhood.

Marina del Pilar also highlighted the ratification of the municipality of Tecate as a Magical Neighborhood, one decade after it was initially designated and the official launch of the Sassi del Valle project in Valle de Guadalupe. The latter is one of the most important tourism projects in northern Mexico which also respects the agricultural and winemaking industries and the work of local artists in this area of Baja California.

"It is precisely this type of projects that we want to really boost in Baja California: one that centers the talents of Baja Californians so that we can get development, growth, and wellbeing. We boost this economic activity that is so honorable and that is tourism, one of the activities that creates a lot of revenue and a lot of jobs in accommodation, restaurants, service, and many supply chains," Governor Marina del Pilar said.

For his part, the Secretary of Tourism of Baja California, Miguel Aguíñiga Rodríguez, stated that Sassi del Valle represents a private investment of 1,5 billion pesos that will create 950 jobs short term through, among other things, a circular economy that is aiming to return wellbeing and wealth to the population where it is given, in order to become a sustainable project.

Regarding the designation of La Chinesca, the state official reiterated the importance of the visit by ambassador Zhang Run to promote relations between the state and China in order to strengthen cooperation ties, investments, and tourism, while reaffirming the importance of Chinese culture in Baja California. He spoke about the significance of the update regarding Tecate's designation, as it positions itself as a destination and increases its institutional capabilities to allocate resources to improve visitors' experiences.

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