In the last decade, Taylor Swift has become the world’s most popular artist, making her influence go beyond the music industry and "Swiftie fever" become a goldmine of political marketing.

The talented singer has become "Miss Americana", one of the most influential voices in America, and that's why, she is considered one of the most valuable voices for this ongoing presidential electoral process in America.

Campaign advisers are not only paying attention to classic propaganda, but they also must understand and capitalize politically on the pop industry's media phenomenon. And what better audience than Taylor Swift's? This mastermind has dominated in the digital era, making her reputation, no matter how scrutinized it is, remain profitable.

An example of this is that a few days ago Republican candidate Donald Trump had to use Artificial Intelligence to show the singer's fake endorsement of his political party; this, unluckily for him, ended up being disproven by the artist herself as she ended up endorsing Kamala Harris' campaign.

This happened only a few minutes after the Democrat and Republican candidates ended their first presidential debate.

Swift endorsed Harris with a long message on Instagram where she even included a link to a voter registration website.

However, that's not all, because Taylor also decided to strike even stronger by uploading a photo of herself and her cat Benjamin Button signing her message as "Childless Cat Lady", countering Trump's VP candidate, JD Vance's comments about how childless women are not really interested in the country's future.

This all leads us back to the initial question: will Taylor Swift make Kamala Harris the president? And though the answer is unknown, let me explain you what has happened since the singer's endorsement.

Ready for It?: This is the impact of Taylor Swift's political position in the US elections

Swiftie fever is a current phenomenon, with great economic, cultural, and political impact with global reach, which is why it could definitely influence the results of the presidential election. In fact, it's already happening.

To understand this impact, it should be noted that her fanbase is quite big and approximately 53% of Americans say that they follow the singer, according to a poll by Morning Consult published in May 2023.

That's why, since her Instagram post announcing she was voting for Harris, emphasizing that she is the candidate that "fights for the rights and causes she defends"; the response of her 283 million followers came through and the Democrat Party also benefited from this.

Though Harris' team says that this post was not coordinated, they were quite ready, and in just a few minutes, they replicated the singer’s Instagram post in campaign channels, while also launching a Harris-Walz friendship bracelet very similar to Swift's, which quickly sold out.

Media outlets like the New York Times and important banks in Wall Street showed a deep analysis on how this could move the election in Kamala Harris' favor.

Goldman Sachs, for example, thinks that this could mean a 5-point win over Donald Trump in the polls. Meanwhile, Bank of America said that these "actions could result in an eventual Democrat victory as they could benefit even more from the pop star's endorsement."

It should be noted that this fanbase has created a group called "Swifties for Kamala", a coalition of fans that is collecting money and making people register to vote.

It should also be noted that this is not the first time that Swift has shown her Democrat inclination as she once posted a photo on social media showing off Biden 2020 cookies.

Taylor Swift the true antihero of the Republican Party

"It's me, hi, I'm the problem, it's me" and Taylor was not kidding when she said this in one of her songs, as she has become a thorn on Donald Trump and the Republican Party's side, which have been trying desperately to win over swifties.

So far, it is quite clear that this election not only is fought at the voting booth but also in the digital landscape. That's why Trump decided to create new merchandise that includes images of the presidential candidate with a very peculiar design which is very similar to the "The Eras Tour" cover.

The announcement was accompanied by the message "“Calling all Swifties for Trump. Get your Trump Era shirt today.” Clever or just a desperate measure?

Political elections defined by pop culture and consumerism

Swifties for Kamala Harris shows an alignment between politics and consumerism that also defines a political landscape that goes hand in hand with pop culture and governments with left-wing ideals such as LGBTQ+ rights and abortion.

Taylor Swift's endorsement creates favorable conditions so that the Democrat candidate rises in the polls, increasing young people's participation, and making more people come to the voting booth, making the way so that Kamala Harris becomes the first female president in the United States of America.

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