The governor of Baja California, Marina del Pilar Ávila Olmeda, inaugurated the new operations plant of Swiss corporation, Sonova, as part of the state's investments and reinvestments, with an investment that amounts to 50 million dollars.

The governor participated in the inauguration of this plant where 800 people have been employed in its first stage. After being trained, they will manufacture high technology hearing devices, helping thousands of people in Baja California and the world to hear better.

In her speech to workers, the state governor stressed that Baja California is the state in the country where most nearshoring and capital relocation investments have been made in the last three years. This is a result of the state's dynamism and the management that the state administration has carried out with the government of Mexico, the academic sector, and the business sector to boost Baja Californian talent.

The state governor pointed out that, besides taking advantage of geographical advantages and the proximity with California that connects with the entirety of the United States, the capabilities and competence of Baja California has positioned our state worldwide, which was made evident at the World Economic Forum in Davos, Switzerland.

She highlighted her commitment with continuing the promotion of initiatives whose goal is to attract new investments and reinvestments in the state. In addition, she underscored the importance of maintaining close communication with the business sector and higher education institutions to capitalize on local talent and achieve an improvement in the quality of life in all of the state's inhabitants.

Sonova is a Swiss company that manufactures cochlear implants and, according to its executives, its presence in Mexicali represents an opportunity to strengthen its relationship with its clients and improve its logistics and communication, which will result in better service times and lower transportation costs.

"We have been very impressed by the high-quality talent that we have been able to attract to our growing group in Mexico, as well as the excellent collaboration with state and local authorities. We are now carefully growing our capability that will help us to give better services to audiology health professionals and people with hearing loss in America while also achieving our global sustainability goals," Ludger Althoff, Vice President of Operations of Sonova, stated.

At this event, the following people were present: CEO of Sonova, Arnd Kaldowski; the Secretary of the Economy and Innovation, Kurt Ignacio Honold Morales; director of Public Relations of the 24th Municipal Administration of Mexicali, Víctor Hugo Delgado Sánchez, representing the mayor of Mexicali, Norma Alicia Bustamante Martínez; Senior Director of Operations, Guillermo Salcedo, and Sonova executives, Terry Hansen and Vicky Carr-Brendel.

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